AXA IM has named Ying Du, who has been with company for 14 years, as chief representative of the Beijing team. She will report to Terence Lam, AXA IM’s head of sales and marketing.

The initiative follows AXA IM’s recent joint-venture agreement with Bank of India, signifying the group’s long term commitment to the Asia Pacific region, said Dominique Carrel Billiard, CEO of AXA IM.

The firm will focus on the China market, with ambitions to capture some of the country’s rapidly growing asset management business, currently valued at €3.5 trillion .